Alternative

Event Badges Designed for Professionals, Not Label Printers

Avery's free badge templates are built to sell Avery label stock, not to serve event organizers. Online Badge Designer is purpose-built for conferences, workshops, and corporate events with features Avery's tool simply cannot match.

Feature Comparison

Feature
Online Badge Designer
Avery Badge Templates
Purpose-Built for Events
Drag-and-Drop Editor
Full-featured
Basic
CSV/Excel Attendee Import
Limited mail merge
Dynamic Data Fields
Unlimited
Basic merge fields
Custom Font Upload
QR Code / Barcode Generation
Badge Size Flexibility
Any custom size
Avery products only
Bulk PDF Export
Limited
Team Collaboration
Pricing
$39-69/mo
Free (sells Avery stock)

When Avery Templates Fall Short for Event Badges

Avery is the go-to name for labels, and their free online design tool is a reasonable option for printing basic name tags, address labels, and simple badges. It is free to use, integrates seamlessly with Avery's pre-cut label and badge stock, and gets the job done for small office gatherings or informal meetups. If you need ten name tags for a team lunch, Avery templates work perfectly well.

The limitations become clear when you try to use Avery's tool for a professional event. The design editor is basic, offering limited fonts, constrained layout options, and minimal creative flexibility. Badge sizes are restricted to Avery's product catalog. The mail merge feature handles simple name and company fields but struggles with more complex attendee data. There is no support for QR codes, color-coded attendee categories, or multi-field badge layouts that professional conferences demand. And because Avery's business model is selling physical products, there is no incentive for them to build robust digital design tools.

Online Badge Designer was built from the ground up for event professionals. Design badges in any dimension, use any font, place elements wherever you want with drag-and-drop precision, and pull in as many attendee data fields as your event requires. Import your full attendee list from CSV or Excel, map fields to your badge layout, and export every badge as a high-quality PDF ready for any printer and any badge holder, not just Avery products. At $39 per month, it is an investment that pays for itself in saved time and professional results from your very first event.

Avery Templates vs Online Badge Designer: Common Questions

Is Avery's badge tool really free?
Yes, Avery's online design tool is free to use. However, it is designed to work primarily with Avery-branded badge stock and label products, which you need to purchase separately. The free tool serves as a funnel to sell physical products, which is why its design capabilities are limited compared to dedicated badge design software.
Can I use Online Badge Designer with Avery badge holders?
Yes. Online Badge Designer lets you set any custom badge dimensions, so you can design badges that fit perfectly into Avery badge holders, inserts, or any other brand. You are not locked into any particular badge stock or supplier.
Does Avery support importing attendee lists?
Avery offers a basic mail merge feature that can pull in names and simple fields. However, it is not designed for the complex data mapping that event badges require, such as multiple attendee categories, QR code generation per attendee, or conditional formatting based on ticket type. Online Badge Designer handles all of these scenarios with its dynamic data field system.
Why pay for Online Badge Designer when Avery is free?
The free Avery tool works for simple name tags, but professional event badges require features that Avery does not offer: full drag-and-drop design freedom, custom fonts, unlimited data fields, QR codes, team collaboration, and optimized bulk export. The time saved and professional quality achieved with Online Badge Designer quickly justifies the $39 per month investment for any event with more than a handful of attendees.
Can I print badges from Online Badge Designer on any printer?
Yes. Online Badge Designer exports standard high-resolution PDF files that work with any printer, from a desktop inkjet to a professional print shop. You can use any badge stock, card stock, or paper you prefer, giving you complete flexibility over your printing setup and costs.

Upgrade from Basic Templates to Professional Badge Design

Leave the limitations of label-maker tools behind. Design event badges that match the quality and professionalism of your events.